Corner Barre
Team: Theo H, Hannah V., Megan W., Cat T.
The Situation:
Corner Barre is trying to fit in when they need to stand out.
The Strategy:
To let their personality be more visible and give customers the compliments they deserve.
The
Concept:
You're allowed to be selfish when you've been selfless for so long.
The main idea was to strengthen the bond between existing customers and making new customers fit right in. Corner Barre is a safe haven and a get-away for these strong, giving women. So it's only right to give them the attention they deserve.
We knew that the community played a big part in Barre but we also wanted to highlight the power of Barre and the unity it has for the Short Pump area. Complementing the women of Corner Barre and incorporating the language they use pm a dai;y basis. Our Art director was able to create work that offered comfort, community, and the calmness of Corner Barre while keeping that upbeat, badass vibe they pride themselves on.
the action
Our Art director was able to create a work that offered the comfort, community, and calm of Corner Barre while keeping that upbeat, badass vibe that they really pride themselves on.
Each color's theory had a meaning that we felt deeply resonated with the people that attended Corner Barre. Each of the colors tells a different story when they are together and help make an impactful color palette much like the diverse personalities at Corner Barre.
the execution
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Social Media Posts
Social media played a huge role in Corner Barres community and it really needed a revamping. So why not break the daily scroll cycle with some calming, uplifting posts to keep CB on the mind of these hard-working women.
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The weight of the world
Encouragement Posts
Seize the day
The weight of the world