The mission

To take a brand and give it an interesting twist, to give it new life.

Insight

Comfort overweighs looks.

The Concept

Take the logo away and add secrecy to the brand. Jeeps have a secret handshake.. so why not Crocs? Create a commercial, Print ad, and ability to make a social media campaign.

Commercial

The goal of the commercial was to get practice by using overlays in Premiere Pro, make a video that every scene can be a "gif" for the social media pages, and make a trailer that emits urgency and curiousness. I was also able to work on the copy, production, and editing.

Print

The print would be based around terms only Croc wearers would know. With the tag "If you know, You Know". Which would also live on its own as a hashtag.