Rage RVA
The
Situation:
Rage RVA is a rage room where you can go to smash bottles, plates, glass, etc. The Owners were in desperate need of a rebranding and their current set up did not match their fun, laid back, personalities. The name alone gave off the impression of anger and rage. Not the fun, stress relief it was intended to be.
The Conflict:
Their customers treated Rage like a therapy session and instead of a "fun outing" They lacked brand awareness and their logo was not the best. They also needed a social media best practice, a new website, and new deliverables. They were also up against some heavy competition, Hotel Greene, Escape RVA, and Glow Golf.
The
Action:
We researched, visited, and decided that FOMO was the perfect strategy for them to take. Especially in today's day of age in the ever-changing Richmond recreation scene. We made two months' worth of Instagram photo templates, complete with a copy. A photoshoot that could double as artwork, a fresh new logo, and deliverables.