This weekend was the very first ever Strategic Workshop by The One Club. My favorite teacher Jessica Collins pulled it off and it was a crazy success. The mission, and we chose to accept it. was to help revive dying brands and presenting a new creative brief in less than 24 hours. The brands were Slimfast, Jello, Diet Pepsi, Claires, Things Remembered, Chef Boyardee, Cambells, Victorias Secret, Sam's Club and last but not least...the brand my team was chosen to help, WHEATIES. We were then tasked with presenting our creative briefs in front of 24 judges, oh and did I mention those judges were from almost every agency in Richmond? I made so many connections and new friends, this experince was definetly something I needed to shake things up. Thank you Jessica Collins, Courtney Foster, and Kevin Ngyuen. I will never forget this.
Comments